ZAMBIAN BREWERIES ANNOUNCES CARLING BLACK LABEL AS THE OFFICIAL BEER OF THE FIFA WORLD CUP 2026 IN ZAMBIA
LUSAKA, ZAMBIA – Zambian Breweries Plc has officially launched the Carling Black Label brand as its Official Beer of the FIFA World Cup 2026™, bringing together two globally recognised symbols of excellence and achievement to celebrate what will be the largest football tournament in history featuring 48 nations, three host countries, and 104 matches.
Over the course of the next 2 months, Zambian Breweries and Carling Black Label will harness the Spirit of the Champion through a nationwide campaign designed to bring fans closer to the game they love. To take part in the promotion, consumers can purchase Carling Black Label 375ml or 750ml bottles, dial *384*50# and enter using the unique code found underneath the bottle crown for a chance to win instant airtime and participate in FIFA World Cup 2026™ score prediction competitions. In addition, consumers stand a chance to win exclusive Carling Black Label FIFA jerseys, televisions, satellite TV devices, airtime, and many other champion prizes.
The FIFA World Cup Trophy and Carling Black Label are symbols of excellence, achievement, and championship. Both represent the rewards of dedication, resilience, and the pursuit of greatness – values deeply rooted in the Zambian spirit. From our communities and workplaces to our football fields, Zambians understand that success is earned through hard work and determination. United by this shared belief, this partnership brings together football’s biggest stage and a brand that is truly Made for Champions.
Speaking at the launch event in Lusaka, Zambian Breweries Country Director, Thais Cavinatto said:
“The partnership is a natural fit for a brand built on champion values. The FIFA World Cup Trophy is the ultimate symbol of achievement in football. This milestone is also a reflection of our continued investment in Zambia. Beyond amazing and exciting consumer experiences, at Zambian Breweries, we remain committed to supporting local agriculture and sourcing, creating employment opportunities, strengthening our distribution network and driving more inclusive economic growth.”
Officiating at the launch, the Permanent Secretary Ministry of Youth, Sport and Arts, Kangwa Chileshe said:
“I wish to commend Zambian Breweries Plc and the Carling Black Label brand for this initiative. This Campaign demonstrates exemplary corporate citizenship and a genuine commitment to enriching the social and cultural fabric of our nation…Initiatives such as these align perfectly with Government’s policy of encouraging public private partnerships that add value, create employment, and enhance the quality of life for all Zambians.”
He further stated:
“As we embrace this exciting campaign and the global football celebration it represents, I must emphasise the importance of responsible enjoyment. We encourage all supporters and consumers to celebrate responsibly.”
Through this partnership, Zambian Breweries and Carling Black Label will bring Zambians closer to the excitement of the FIFA World Cup 2026™, celebrating the resilience, passion, and excellence that define champions both on and off the pitch. As the world comes together for football’s greatest tournament, Zambian Breweries and Carling Black Label invite football lovers across the country to experience the game like champions and celebrate responsibly.
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About Zambian Breweries
Zambian Breweries Plc is part of Anheuser-Busch InBev (AB InBev), the largest brewer in the world, with more than 500 beer brands and some 200,000 employees in over 50 countries. It is also one of the world’s largest bottlers of soft drinks.
Zambian Breweries was established in Zambia in 1968 and its product range has grown to include clear beers such as Mosi Premium Lager, Mosi Light, Castle, Carling Black Label, Eagle, Stella Artois, and Budweiser.
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