Publisher: Langmead &
Baker Ltd. Managing Editor: James Chiwala.
PO Box 81, Fringilla, Zambia.
Telephone: +260 (01) 213939;+260 (096) 873048.
marketer@langmead.com
For advertising, please see the ratecard or call +260 (01) 213939.
Members receive a hard copy, please see membership details.
RSS FEED
Front page | Contact us | Home | Beauty Zambia magazine| Development Zambia magazine| Black Lechwe magazine|Zambia Fashion Week
ISSUE: q406
01/11/2006
The rugged bush tracks of South Luangwa were the venue for the world’s motor industry press to get a preview of the new 2007 Jeep Wrangler Rubicon.
And as a public relations exercise, the November trip also generated significant press coverage in the overseas media. International journalists and photographers made the trek to road-test the DaimlerChrysler Corporation’s 2007 model, even though several reviewers admitted that most US-based buyers of the car were unlikely to require the kind of off-road ability being offered.
“Not even the rugged landscape around Moab, Utah, a playground for American Jeep enthusiasts, can compete with the Luangwa River valley. “A big portion of the 5600-square-mile nature preserve features topography accessible only to the odd klipspringer and elephant (the ultimate off-road vehicle?)—and, of course, the indomitable little Jeep Wrangler,” wrote one reviewer in AutoWeek magazine.
Date: q406
Advertisers
Zambia-based advertisers click here
Useful links
If you have an appropriate link click here and send link code
Front page | Contact us | Home | Beauty Zambia magazine| Development Zambia magazine| Black Lechwe magazine| Zambia Fashion Week
© Langmead & Baker Ltd 2006-2007. All rights reserved