Zambian Marketer magazine is read by senior marketing professionals throughout the country, and the Marketer magazine is distributed to members of the Zambia Institute of Marketing (ZIM).
Publisher: Langmead & Baker Ltd. Managing Editor: James Chiwala.
PO Box 81, Fringilla, Zambia.
Telephone: +260 (01) 213939; +260 (096) 873048.
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ISSN 1992-4968
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01/03/2006
Welcome to the first quarter edition of the Zambian Marketer magazine.
We wish to thank all our esteemed readers for your comments and suggestions. As you can observe, we have improved both the content and coverage of especially news from the industry.
At the institute, we are very excited to spearhead the ‘Buy Zambian’ campaign. ZIM was recently appointed to chair the steering committee. Furthermore, we wish to express our gratitude to the Ministry of Commerce, Trade and Industry which is our patron for this gesture which has never happened before in the history of the institute.
The executive committee members have now been put into office in all our three branches namely, Lusaka, Kitwe and Ndola/Luanshya. We therefore urge all marketing practitioners in the country to join this bigger family and contribute to the growth of the profession in this country. There is strength in numbers!!!
This edition also carries all the papers that were presented at the 2005 annual marketing conference and awards dinner to refresh our memories.
Finally, Zambeef Products PLC gives us an insight into how the company is keeping itself afloat in a very competitive environment. Additionally, we profile Dr Juvenalis Tembo, the only PhD holder in marketing that Zambia has ever produced!
Please keep sending new product launches, latest innovations etc to our publishers.
Good reading,
James Chiwala
Date: q106
FEATURE
Relationship marketing - key to customer retention
PROFILES
Food producer beefs up the market
BENEFITS
CENTRE
CONDUCT
MEMBERS
ADMITTED MEMBERS AS AT 1ST FEBRUARY, 2006 SITTING
PRESENTATIONS
Changing perceptions through social marketing
Waterfalls, weather and welcomes…
INDUSTRY NEWS
Phone companies pricing war on the cards
Companies continue promotion campaigns in fight for market share
SA works on halaal standards
The South African National Halaal Authority (SANHA), the National Independent Halaal Trust (NIHT), the Islamic Council of South Africa (ICSA) and the Muslim Judicial Council Halaal Trust (MJC HT) have been working with the Consumer Goods Council on a code of conduct and halaal certification. The new certification will provide closer co-operation between parties and enhance communication and value to the consumer.
Barclays homes in on mortgage business
Barclays Bank Zambia has launched its first home loan package with an official ceremony graced by the Minister of Finance Ng’andu Magande.
Tiger Brands poised to pounce
Diversified group looks to expand in Zambia
Zamtel taps into Zampost network
State phone company Zambia Telecommunications has signed a far-reaching deal with Zambia Postal Services for the latter to distribute Cell Z scratch cards and pre-paid fixed line vouchers through its network.
What comes round …
Zambian Breweries is spending K100 million to smarten up the Kafue and Kabwe roundabouts at either end of Cairo Road in Lusaka.
New bottles planned for Mosi
The country’s leading drinks company, Zambian Breweries, is working on a plan to introduce new lighter-weight bottles for its Mosi lager.
Zambian Airways launches low-cost SA service
Alliance with kulula.com promises regular flights
Soap groups clean up
Consumer products group Trade Kings has unveiled expansion plans amid optimism about the economy.
Television channel M-Net and phone company Nokia have launched their popular Face of Africa model contest for the sixth year.
Judging sessions will be held in 12 cities, including Lusaka, and it is open to any female citizen aged between 17 and 24 in Sub-Saharan Africa
A show to remember
Event manager Exp has declared its organisation of the 2005 Ngoma Awards ceremony a success.
Patent deadline extended
Protection of trademarks, copyright, patents and other intellectual property under World Trade Organisation rules has been relaxed under a new agreement signed recently.
Market makers
Some 3,000 stallholders will benefit from plans to modernise the Old Soweto Market in Lusaka, according to reports.
INSTITUTE NEWS
ZIM chairs Buy Zambian committee
The Zambia Institute of Marketing has been officially elected as chair for the Buy Zambian campaign steering committee.
Executive committees constituted
New branch executive committees have been constituted for the Ndola-Luanshya, Lusaka and Kitwe branches of the institute for 2006.
Conference rises to the competitive challenge
Delegates and presenters consider behavioural change in the global environment
Chris bags industry award
Christopher Chilongo, right, marketing manager of the Post newspaper, won the ZIM award for Marketing Personality of the Year – Industry, sponsored by the Zambia State Insurance Corporation.
01/03/2006
How effective is electronic advertising? – the case study of Muvi TV – that was the subject of a marketing chat held by the Ndola-Luanshya branch.
Members who attended the event at the Savoy Hotel in Ndola on December 15 were treated to a keynote presentation by Muvi TV.
The marketing chat attracted good attendance from Ndola-based ZIM members and members of the local business community.
Meanwhile, the newly-elected Ndola-Luanshya branch executive committee pledged to the participants at the event that they would hold consistent marketing chats this year.
Indeed, a very comprehensive programme of action on marketing chats, seminars and workshops for the branch in 2006 will be drawn up, the executive committee promised.
Despite an extensive marketing campaign Mama’s margarine has been withdrawn from sale due to poor sales. Manufacturer Amanita reportedly blamed cross-border smuggling of competitors for the problems.
Barclays Bank Zambia said it would market Zambian art and culture in the United Kingdom during events for its Miles Ahead project, for which it raised K104million locally from a raffle.
British America Tobaccos (Malawi) has stopped imports of its State Express of London cigarettes, commonly known as 555 cigarettes blaming the high cost of importation to Malawi. Instead it is concentrating on high-demand brands such as Embassy and Ascot, which are imported from Zambia.
Zimbabwean information and communication technology (ICT) marketing and distribution company Bolbec Marketing has targeted Zambia to market its computer consumables, stationery, office equipment and furniture.
The Eastern and South African Dairy Association, of which Zambia is a member, has signed a memorandum of understanding with the Indian Dairy Association aimed at increasing trade between the two covering technology and consultancy.
A new on-line business directory and information service, www.zambianindependent.co.zm is in the process of being launched.
Non-tradition exports including leather, crocodile meat and leather, floricultural products, essential oils, honey, and animal products, primary agricultural products, clothing, textile products, and chemicals have been targeted by the Export Board of Zambia for support by the second Export Development Programme. Funds will support trade fair attendance, sales missions and market research.
On-line marketing has been praised by the Kalomo Miners Association as the best method for selling gemstones mined by its small-scale miner members.
Plans are afoot for development of a shopping mall, hotel and cinema at Freedom Park, Kitwe. The complex is being constructed by Platinum Gold Equity, led by Mark O’Donnell, the entrepreneur behind Arcades shopping mall in Lusaka.
Dairy and fruit juice company Parmalat has identified Southern Africa as a growth region, unveiling plans to strengthen its foothold in the region by increasing business in existing markets and through new opportunities. Company representatives from Zambia took part in a three-day conference in South Africa recently to discuss the strategy.
Ministry of Commerce, Trade and Industry permanent secretary, Davidson Chilipamushi was reported to have said that the government was examining measures such as quotas and tariffs in order to protect local industry from foreign imports.
Savanna Communications has introduced a cellphone-based SMS information and entertainment service called Mlife.
Cellphone company Motorola has launched an aggressive campaign to target the African market, with plans to launch a new range of handsets that will have features that including long battery life, large displays and ruggedised exteriors at prices from US$40 (K128,000).
The Zambia State Insurance Corporation (ZSIC) is targeting farmers with a new insurance product, Agri Sure, covering them for losses due to drought, fire, lightning and other weather-related risks in addition to the existing Farm Pack policy covering risks including fire, wind storm, hail and flooding.
Security company Securicor has put in place its new brand identity as group 4 Securicor, with a striking black and red G4S logo now introduced at the companys premises in Mukwa Road, Lusaka.
Construction materials company TAP Zambia was planning to launch a new range of coloured roofing sheets.
Packaging for Dark & Lovely haircare products, which are distributed in Zambia by Daviro Products Distributors, have been redesigned to emphasise the range’s purple brand image.
Date: q106
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