Zambian Marketer magazine is read by senior marketing professionals throughout the country, and the Marketer magazine is distributed to members of the Zambia Institute of Marketing (ZIM).
Publisher: Langmead & Baker Ltd. Managing Editor: James Chiwala.
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Telephone: +260 (01) 213939; +260 (096) 873048.
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ISSN 1992-4968
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01/06/2006
The Zambia Institute of Marketing’s esteemed president Mabel Luo Mung’omba has urged us all to “move ZIM to a different level”.
And judging by the attendance and enthusiasm of the annual general meeting in May, I think members are already taking her message on board.
It is not only a question of moving ZIM to a different level, however. In fact it is the whole marketing industry in Zambia that is moving to new heights.
This issue of The Zambia Marketer clearly illustrates the progress we have made in recent months in terms of building a strong, dynamic industry of which we can all be proud.
The recent Customer Service and Relationship Management Workshop demonstrates the depth of knowledge and understanding that members are now operating at. We have summarised many of those valuable presentations in this issue for those that missed the event, and hopefully they will stimulate learning, discussion and debate.
Of course ZIM is not all work, as can be seen from the institute news pages, where the social side of the institute is brought out. We also welcome new members and show some of the worthy people who received practising certificates.
Our industry news section helps you keep up-to-date with happenings on the ground, while there are more practical lessons to be gleaned from our profiles of Kings Group, and of Stanbic Bank marketing manager Irene Musonda.
We also extend our thanks to all those newly-elected council members who have volunteered to give some of their precious time and wisdom for the benefit of the institute.
Best Wishes,
James Chiwala
Date: q206
FEATURE
Inspirational talk from marketing stalwart
PROFILES
Diversification rules for Kings Group
BENEFITS
CENTRES
Customer service and relationship management workshop
Citibank customer service workshop
CONDUCT
MEMBERS
PRESENTATIONS
Teamwork and internal partnerships
Identifying key customers and effective communication
Customer Relationship Marketing
Company corporate mission, vision and values
Internet and e-commerce in business
Handling difficult customers and situations
Introduction to total quality management
Telephone techniques and mannerisms
REPORTS
INDUSTRY NEWS
Mealie meal brands hit by fake packaging
Consumers urged to look out for sub-standard products
National survey of service firms underway
Export markets and opportunities to be identified
Cinema group does a double take
Media group Primedia, which owns the Sterkinekor cinema at Arcades shopping mall in Lusaka, is evaluating further opportunities in the country, according to reports from South Africa.
SA property company homes in on Lusaka
South African property services group Gensec was in the process of acquiring a 50 per cent stake in Minerva Property Management, the company running the Central Park complex in Lusaka.
Counterfeit mealie meal packaging is becoming a growing problem for maize millers, who are now trying to alert consumers to the dangers.
Unscrupulous traders are hijacking well-established brand names, printing their own bags and selling sub-standard meal to unwitting customers, said Millers’ Association of Zambia executive officer Harrison Banda.
Marketing goal for football bosses
The Zambian football fraternity was due to benefit from a marketing seminar conducted by former Jamaican Football Federation president Captain Horace Burrell this month (May).
Coke to launch new bottles
Target marketing strategy with different packaging sizes
Oil producers cry foul on imports
Unfair competition from Kenya is hammering the cooking oil market, says local producer Amanita Premier Oils.
Budget Stores expands horizons
Retailer aims to compete with low prices and quality
New portal opens doors
Internet company aims to link buyers and sellers
SA PR sets its sights on the rest of Africa
The 19th annual All Africa Public Relations Conference, entitled ‘Managing Africa’s Reputation’ was due to be held in Johannesburg on May 20-23.
Sewing up a deal on cotton
Agriculture giant moves in
INSTITUTE NEWS
ZIM holds customer service workshop
The Zambia Institute of Marketing held a very successful Customer Service and Relationship Management Workshop on February 20 and 21 at the Hotel Intercontinental in Lusaka.
In-house Citibank customer service training
The Zambia Institute of Marketing conducted in-house customer service training for Citibank Zambia staff members at Juls Lodge in Kalundu, Lusaka on April 1 and 2. The participants came from all functional areas of the bank at their head office in Lusaka.
Mazabuka branch launched
The institute’s Mazabuka branch has successfully been established to cater for the operations of the institute involving all marketing practitioners in the area.
ZIM launches practising certificates in Copperbelt
Practising certificates were officially launched by the Zambia Institute of Marketing in the Copperbelt at a colourful ceremony held at the Edinburgh Hotel in Kitwe on April 6. The ceremony was well-attended by institute members.
Buy Zambian campaign sub-committees formed
The national steering committee of the Buy Zambian Campaign has formed sub-committees to spearhead this important national assignment.
Lusaka branch hosts ‘meet the marketer’ braai
The Lusaka branch of the Institute hosted a “ Meet the Marketer Braai “ function on March 25 at the Barclays Sports Complex in Lusaka. There were 200 attendees at the event and various organisations were well represented.
01/06/2006
Y&R Zambia managing director Peter Armstrong was on hand to receive the award at a conference and awards ceremony in Lagos, Nigeria.
Chief executive officer of Y&R Africa Chris Marais said the award was in recognition of “greatly improved creative standards, client focus and financial performance”.
“The awarding of the honour also took into account the sheer love of making advertising and a passion for the business that Y&R Zambia has exhibited,” he added.
“We can meet international advertising standards even in Zambia and I’m pleased to share this wonderful award with all our staff,” said Armstrong.
Countries in the Y&R Africa Network include Nigeria, South Africa, Tanzania, Zimbabwe, Zambia, Kenya, Reunion, Uganda, Botswana, Ghana, Mauritius and South Africa.
Y&R Lusaka is a WPP company and is part of the global Young and Rubicam Brands network that offers commercial communications across the whole spectrum of marketing services.
Low-cost airline 1-time, which was due to start flights between Lusaka and Johannesburg earlier this year, had temporarily withdrawn its service until licensing problems were sorted out.
British American Tobacco (BAT) said it planned to close its cigarette manufacturing operation in Lusaka in order to concentrate on marketing its brands, which include Peter Stuyvesant and Consultate.
A new South Africa-based website, www.leadingbrands.org, has been launched with the aim of stimulating debate and improving branding practice across the continent.
A group of leading tour operators from France was due to visit Zambia as part of a French embassy-supported drive to promote Zambian tourism to the French market. Zambian National Tourist Board brochures have already been translated into French.
Game Stores has recently opened a new store in the Malawian commercial capital of Blantyre, bringing to 56 the number of Stores operated across Africa.
The Zambia Postal Service Corporation (Zampost) has launched a “hybrid” mail service – e-Post –in conjunction with internet service provider Coppernet Solutions. The service, which is being promoted through brochures at Post Offices, enables electronic email to be sent and then converted into a format for conventional posting to a recipient who does not have access to the internet.
The Zambia Consumers association (ZACA) has complained about sugar prices and called for producers to justify their charges.
Increasing competition among advertising agencies is helping to improve standards and efficiency, Brandline Africa Advertising marketing executive Kuku Hatembo was reported as saying.
Demand for Zambian honey from European consumers has focused attention on the need for exporters to emphasise their product’s organic, medicinal and industrial characteristics in marketing, according to reports.
Provincial airports across the country may be concessioned under public-private partnerships, according to the Minister of Communications and Transport.
Stanbic Bank is apparently considering opening a branch in Mufulira, according to reports from the local business community in the Copperbelt, who are seemingly frustrated at the lack of banking facilities in the town.
Small- and medium-sized businesses are being targeted by Stanbic Bank with its redesigned banking services package for the sector.
The Zambia National Tourist Board has officially launched its Visit Zambia 2006 campaign, with the theme “Zambia: the land of magnificent waterfalls” and a budget from the government of K2 billion.
The Zambian Bureau of Standards is encouraging consumers to be aware of the minimum standards for goods they purchase in order to ensure quality is maintained.
Zambia risks becoming a “dumping ground” for imported goods as the kwacha continues to appreciate, the Zambia Association of Manufacturers has claimed.
The tourism industry should avoid misleading advertisements in order to protect its reputation, visiting deputy commissioner of the Canadian Competition Commission, Sally Southey, was reported as saying.
Zambia Competition Commission (ZCC) executive director George Lipimile has urged the tourism sector to harness the internet to market its products and services overseas.
Mobile phone company MTN Group, parent of MTN Zambia, has merged with London- and Dubai-listed Investcom in a deal worth US$5.526 billion. “The transaction will make the enlarged group one of the world’s largest emerging market players in telecommunications and the clear leader in Africa and the Middle East, operating mobile networks in 21 countries, covering a population under licence on a combined basis of approximately 488 million people and serving in excess of 28 million subscribers,” said MTN.
Construction materials company TAP Zambia has launched an environmental index to track the health and safety of the company’s products and services in order to monitor product standards in an increasingly competitive market.
TAP Zambia Limited has joined forces with Namibian firm Roof-Up to export roofing sheet products to Namibia, where demand is reported to be high. The company is also reported to be eyeing the Angola market for its build materials.
The government has reportedly banned the import of lubricants by unlicensed companies to avoid the country being used as dumping ground for sub-standard oils.
Date: q206
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