Zambian Marketer magazine is read by senior marketing professionals throughout the country, and the Marketer magazine is distributed to members of the Zambia Institute of Marketing (ZIM).
Publisher: Langmead & Baker Ltd. Managing Editor: James Chiwala.
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ISSN 1992-4968
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01/09/2006
Indeed planning features heavily in this quarter’s issue of The Zambian Marketer. Our workshop on strategic planning formed a cornerstone of the institute’s most recent events, eliciting good attendance and a superb line-up of speakers.
The institute has also been busy planning its own future, with a strategic plan that will be unveiled at the annual conference in November. That is an event not to be missed. We welcome your nominations for award winners in the various categories, which will be announced at the glamorous awards ball after the conference.
Back to the subject of planning, institute representatives have also been hard at work spearheading members’ interests on the national Buy Zambian campaign. Progress is advancing apace and we are hopeful that the initiative will spark a renewed sense of national pride among consumers in the country’s wealth of products and services
Nowhere is this more important than among the younger generation, and so it is with particular pride that we introduce a students’ corner section in the magazine, designed to showcase the work of tomorrow’s marketing professionals.
Today’s marketing professionals, meanwhile, were busy with another important highlight of the calendar with the 80th Lusaka Agricultural and Commercial Show. Our photo gallery gives a taste of the atmosphere of the event, and demonstrates just how proactive institute members are at harnessing the tremendous potential of the event to reach out to customers.
We look forward to seeing you all at the annual conference and awards.
All the Best,
James Chiwala
Date: q306
FEATURE
PROFILES
MEMBERS
ADMITTED MEMBERS AS AT 14TH JULY, 2006 SITTING
NOTE
CUTTING EDGE THEME FOR 2006 CONFERENCE
PRESENTATIONS
Understanding Company Vision, Mission and Values
The Strategic Marketing Planning Process
Consumer Buying Behaviour in a Competitive Environment
Strategic Value Chain Analysis
Change Management – Customer Focus
Market Segmentation and Targeting
Effective Marketing Communication
STUDENTS
INDUSTRY NEWS
Software survey puts Zambia in piracy top-20
Some US$2 million lost on software sales due to copying
Research holds the key to changing market
With the media industry growing exponentially and consumers becoming more sophisticated, advertisers should increasingly look at targeting their markets and undertaking more media research, according to marketing research company Steadman.
ZK signs worldwide agreement
Advertising and PR agency ZK Advertising International, which set up an office in Lusaka last year, has signed a “non-exclusive affiliation agreement” with TBWA Worldwide.
Disney’s magical world hits African TV screens
New deal will enable channel to reach 1.3m households
MTN builds supplier network for low-cost operation
New Pan-African technology agreement signed
Motorola calls on Africa, from Livingstone
Cellphone company Motorola chose Livingstone as the hub for a pan-African marketing drive designed to introduce customers to its technology.
Zambia Sugar campaign claims a first in scholarship promotion
Whitespoon ‘energy for life, education for life’ initiative
INSTITUTE NEWS
Institute strategic plans put in place
The Zambia Institute of Marketing successfully held a three-day strategic planning meeting from June, 15 to 18 2006 at Lake Safari Lodge in Siavonga.
Leadership for innovation workshops
The institute joined forces with DM Management Lab of the United Kingdom to conduct two two-day Leadership for Innovation workshops in August (pictured left).
2006 conference organising committee
The 2006 ZIM conference organising committee has been formed and comprises eminent personalities in Zambian commerce and industry, and it is already working hard on preparations for this year’s event.
ZIM conducts strategic marketing workshop
The institute conducted a well-attended two-day strategic marketing management workshop from June 7 to 8 at the Hotel Intercontinental in Lusaka.
Sales management workshop success
The Zambia Institute of Marketing held a two-day selling and sales management workshop from July 26 to 27 at the Hotel Intercontinental in Lusaka (pictured above).
In-house customer service training for ZAWA
The Zambia Institute of Marketing conducted in-house customer service training for Zambia Wildlife Authority (ZAWA) members of staff at Mumbwa Motel in Mumbwa from May 17 to 18.
ZIM forms Buy Zambian campaign committee
The institute has formed a ZIM Buy Zambian Campaign committee comprising ZIM members from commerce and industry, and held the initial meeting at the Australian Institute of Business and Technology in Lusaka on August 9. The main role of the committee is to act as a resource committee for ideas that will support activities of the main national Buy Zambian campaign committee through marketing and events, and the membership and recruitment sub-committees, which are chaired by ZIM.
Media research seminar in Lusaka
The institute’s council publicity secretary attended a media research seminar on behalf of the Zambia Institute of Marketing, hosted by the Association of Practitioners in Advertising (APA) and the Steadman Group at the Taj Pamodzi Hotel in Lusaka on August 17.
Buy Zambian campaign forges on
Progress with the Buy Zambian campaign continued apace with a recent steering committee meeting in Siavonga designed to formulate a three-year strategic plan for the initiative.
01/09/2006
Artificial sweetener maker Candarel South Africa has warned that counterfeit versions of its products are on sale in cafes, restaurants and shops in Zambia. The counterfeit packaging did not have the ‘kosher’ and ‘halaal’ labels on them, said a spokesman.
Manda Hill shopping centre in Lusaka is being sold by its existing shareholders Commonwealth Africa Investment and Zambia Venture Capital Fund to HBW of South Africa. The Zambia Competition Commission is reportedly reviewing the intended takeover.
African Banking Corporation is beefing up its marketing function in the region in the wake of improved profits and further expansion plans announced by its Botswana head office.
Printers from Zambia were among 365 entries from eight countries that entered the annual Sappi African Printers of the Year event; none made the finals, however.
A proposed extension of shopping hours was due to be debated by parliament soon following approval by the Cabinet of an amendment to the Trade and Licensing Act on the subject.
Barclays Bank is reportedly “streamlining” its operations in Zambia following the takeover of Amalgamated Bank of South Africa (ABSA) and plans for the latter’s programmes here.
There has been friction between British Airways and travel agents over a planned reduction in ticket commission levels to be paid by the airline.
The Falls Park Shopping Mall was due to be opened in Livingstone by Union Gold, the company behind the Arcades Mall in Lusaka. The Livinsgtone mall will include 20 shops, a fuel station and an 80-roomed Protea hotel. The company was also working on a mall in Kitwe.
Money lender Microfin Zambia is reportedly keen to sponsor the national football team, if asked by the Football Association of Zambia, as part of its corporate social responsibility programme.
Zambian Airways is launching a marketing drive to encourage more UK travellers to fly with the company. Marketing channels will include a new website and a UK call centre as well as relationships with tour operators.
The United Nations Development Programme (UNDP) has urged manufacturers to build their competitive strength locally and regionally before venturing into overseas markets with their products.
Date: q306
APPOINTMENTS
Consultant promoted to programmes job
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Useful links
Fringilla Farm Lodge has comfortable accommodation and comprehensive secure conference facilities with broadband. Located 75km from Lusaka on the Great North Road, it has two restaurants, licenced bar and a braai every weekend and holiday.
Kachaka for Zambian music and fashion.
Mondo Times, the worldwide media guide covers 15,000 newspapers, magazines, radio and TV stations in 211 countries.
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