Zambian Marketer magazine is read by senior marketing professionals throughout the country, and the Marketer magazine is distributed to members of the Zambia Institute of Marketing (ZIM).
Publisher: Langmead & Baker Ltd. Managing Editor: James Chiwala.
PO Box 81, Fringilla, Zambia.
Telephone: +260 (01) 213939; +260 (096) 873048.
marketer@langmead.com
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ISSN 1992-4968
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01/12/2005
Welcome to the third issue of the Zambia Institute of Marketing’s magazine. I think you will agree it was worth the wait!
As you will see, there have been quite a few changes to the magazine, and indeed the institute itself, in the last year.
For a start the magazine has changed its name to The Zambian Marketer, reflecting the pride we all have in our great nation.
I think the magazine reflects the enormous strides that have been made in the institute and our industry during the course of the year. All three – The Zambian Marketer, the institute and the industry are bolder, brighter and higher profile.
At the heart of the three elements is a single unifying theme – communication. And judging by the content of this issue, there’s a whole lot of communication going on.
At the institute, practising certificates have now been launched, getting the message across to employers about the importance of marketing skills, and a drive to encourage student members will help ensure an up-and-coming pool of fresh skills and ideas. We are also pleased to have reintroduced the popular marketing chats, with a range of experts raising some interesting and useful topics for discussion.The Industry News section shows just how fast the marketing sector is developing, with media monitoring, audience research and sponsorship deals being hot topics.
And with all these tools, expertise and back-up, there’s no wonder that there is a plethora of new products on the market.
The mobile telecommunications business has also experienced some major changes this year; we profile the new player in the market, MTN, and find out a little about its marketing plans.
Finally, industry stalwart Daisy Diangamo gives us a personal insight into her work and approach to life, which should prove an inspiration to us all.
Please do keep our publishers, Langmead & Baker Ltd, informed of anything you feel would be of interest – new products, changes in personnel, rebranding, new campaigns or just industry observations or suggestions.
All the Best,
James Chiwala, Editor
Date: q405
FEATURES
Get creative - cut through the clutter
Why branding should not be confused with selling
The importance of distribution
PROFILES
MTN calls on ‘distinctively different’ marketing strategy
Daisy’s wheel of work, study and family
BENEFITS
MEMBERS
INDUSTRY NEWS
Standard audience research survey heading for Zambia
Pan African organisation hoping to make life easier for multi-country brands
SA events firm coming soon
South Africa party and event production company Loudfire is planning to open an office in Zambia as part of massive expansion plans across the region.
Manzi pours into rugby
Mineral water company Natural Valley put up K6 million in October to sponsor the Manzi Challenge rugby tournament.
Latest retail complex makes its mark
The Downtown Shopping Complex has become the latest contender as competition in Lusaka’s retail market hots up.
D&C’s Iris monitoring service keeps watch
Three big-name companies use TV and radio reporting facility
Lack of design skills lamented
The Advertising Practitioners Association of Zambia (APAZ) has bemoaned the standard of advertising design, calling for training of more professional graphic designers.
Fanta fizzies
Fanta SA and MTV Networks Africa, the pan-African TV network which includes music channels MTV base and MTV Europe, have signed their second sponsorship deal.
PICZ has the insurance market covered
Mobile office brings service delivery to clients’ door
Auto group launches K50m customer loyalty draw
The fuel shortage may have put pressure on service stations nationwide, but at least one is gearing up to gain market share with an innovative promotions campaign designed to instil customer loyalty.
Tobacco advert ban looming
Leading player cautious of ‘prescriptive’ controls
Tourism reps head to UK expo
ZNTB leads group of thirty
INSTITUTE NEWS
Practising certificates launched
Marketers challenged to contribute to economy
ZIM works on partnership with UK counterpart
ZIM officials meet representative in talks over working relationship
Marketing chats back on the agenda
Food for thought from leading specialists
Legal expert welcomed on disciplinary committee
Former permanent secretary gives benefit of his wisdom
NEWS
Eagle flies into the beer market
Positioning aims to bridge gap between traditional and clear beer drinkers
Healthfood group revitalises packs
The results of an extensive consumer survey have motivated South African-based Vital Health Foods to revitalise the packaging of its flagship products. The result is a refreshed, updated Vital logo and new packaging that is consistent across all the products, but identifies with the old packaging to avoid consumer confusion, writes biz-community.com.
01/12/2005
The Zambia Institute of Marketing has embarked on an aggressive student membership recruitment drive in institutions of higher learning.
A ZIM Students’ Chapter has since been established at the Zambia Institute of Management, ZAMIM, and a ten-person executive committee is now in place.
Patron of the ZAMIM Students’ Chapter is marketing consultant Laston Mfula.
The council publicity secretary James Chiwala sensitised the marketing students on the importance of affiliation to the Zambia Institute of Marketing, as it is now a statutory body.
The ZAMIM Students’ Chapter is also collaborating with the Evelyn Hone College Students’ Chapter.
There are other students’ chapters in place at the Copperbelt University, Zambia Insurance Business College, ZAMPOST College, ZAMTEL College and at the NIEC School of Business Management in Ndola.
Cultural extravaganza at Ndola / Luanshya
Promoting and marketing Zambia’s diverse culture was the aim of a successful African Night event held by the Zambia Institute of Marketing Ndola/Luanshya branch.
The evening was graced by provincial cultural officer Mr Bwalya as guest of honour and was attended by some 200 invitees at the Savoy Hotel, Ndola, in June.
The guest of honour encouraged the institute to continue holding functions of a similar nature that “were primarily aimed at promoting and marketing the diverse culture of this great nation Zambia”.
Zambeef Products has launched new outlets in Petauke and Choma that were expected to help stabilise meat prices in the areas.
Knowledge gained in Zambia and elsewhere in the region is being drawn on by Coca-Cola to launch Coca-Cola ‘Mega Milhões’ in Angola, said the South African sales promotion agency behind the launch, Conceptualise.
Media and advertising executives in South Africa are planning to establish a new body to replace the defunct Marketing Industry Federation of Southern Africa (MFSA). The marketing, media and advertising industries are signatories to an agreement aimed at financing of the South African Advertising Research Foundation (SAARF) and the Advertising Standards Authority (ASA). The agreement also established the Industry Wide Forum (IWF) which is now seeking an alternative to the MFSA.
The Bank of Zambia was due to hold its 10th annual media seminar in Siavonga in November, inviting freelance journalists in particular.
A documentary and two short films from Zambia were among 17 projects from the SADC region that received support from the HIVOS/Sithengi Film Fund. They were What Makes a Zambian, by Samba Yonga, Kitchen Party by Samba Yonga, and Tears for Blessings by Nector Mbilima.
Magazine, brochure, label and packaging printer Printech Zambia has installed two new A1 presses, more than doubling its printing capacity.
The Media Institute of Southern Africa was looking for a chief executive officer for its regional headquarters in Windhoek, Namibia.
Langmead & Baker Ltd, publisher of The Zambian Marketer on behalf of the Zambia Institute of Marketing, has won a contract to produce Chilanga Cement’s quarterly in-house magazine, Mphamvu News.
Grey Europe, Middle East & Africa was named Agency Network of the Year at the European Association of Communications Agencies Euro Effie awards for proven communications effectiveness across Europe, rewarding campaigns that build brands across borders.
The Staying Alive organisation has commissioned Fly on the Wall Productions to create an AIDS awareness campaign for international broadcast on MTN, to be shot in three countries in Southern Africa and covering communication, de-stigmatisation and empowerment.
Tourism organisations from Zambia were among 150 exhibitors attending the business tourism forum Meetings Africa in Johannesburg in July. The event is South Africa’s top marketing event for the business tourism sector, previously known as the MICE (Meetings, Incentives, Conferences, Events / Exhibitions) industry.
Internet companies have joined forces to form the Internet Service Providers Association of Zambia, aimed at discussing issues of common interest.
Tea company Five Roses is entering the ready-to-drink iced tea market with lemon, appleberry and peach flavours in 1.5 litre and 500ml bottles, as well as 340ml cans available from November.
Toyota launched its new Hilux double-cab pick-up in August with an extensive print and outdoor advertising campaign.
Mobile communications company Celtel is continuing with its ‘Own the Dream’ promotion, after initial hiccoughs over official approval for the campaign. Subscribers are eligible for entry into a draw to be conducted in January with for various prizes on offer, including a farm. They are required to top-up their air time and send a text message stating their scratch card number in order to qualify.
British Airways has sponsored a visit to Zambia for a group of tour operators from the United Kingdom in a bid to promote the country as a tourist destination.
National Milling Corporation has launched a new brand of cooking oil called People’s Pride. The company was also due to launch smaller packages of its Natbake Ready Mix bread flour and new rice varieties.
British Airways has introduced its fully-flat bed in Club World class on its thrice-weekly flights between Lusaka and London.
South Africa-based Indigo has launched its Yardley brand of toiletries in Zambia, appointing Daviro Products Distributors a its distributor.
Date: q405
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