Zambian Marketer magazine is read by senior marketing professionals throughout the country, and the Marketer magazine is distributed to members of the Zambia Institute of Marketing (ZIM).
Publisher: Langmead & Baker Ltd.
Managing Editor: James Chiwala.
PO Box 81, Fringilla, Zambia.
Telephone: +260 (01) 213939; +260 (096)
873048.
marketer@langmead.com
For advertising, please see the
rate card or call +260 (01) 213939.
Members receive a hard copy, please see
membership details.
ISSN 1992-4968
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COMMENT
The quote is from Polish mathematician Jacob Bronowski in his famous book The Ascent of Man, and while he is unlike to have known anything about marketing in Zambia, his observation could easily be applied here.
Cutting edge marketing was the theme of this year’s Zambia Institute of Marketing annual conference, and the event drew out some truly first class presentations and discussions that really were at the forefront of our profession.
Mobile phone marketing, blogging, regional integration – all cutting edge topics that will help us keep ahead of the game.
But to paraphrase Bronowski: what is needed now is action.
Some cynics would like to think that a lot of these innovations do not really apply to Zambia, arguing that internet access is limited, infrastructure poor and incomes low; that we spend all our time at workshops and do not always apply the theory.
Think again! We ignore these developments at our peril. The pace of change is moving fast, and I believe that in fact we are seeing enormous progress.
Marketers do not spend all their time in conferences, rather they are in the field and already implementing many of these initiatives and applying the knowledge they have learned.
We are a proactive lot – do not underestimate us.
All the Best,
James Chiwala
Date: q406
FEATURES
Change your mindset and
perceptions
PROFILE
CENTRE
MEMBERS
ADMITTED MEMBERS AS AT NOVEMBER 2, 2006
SITTING
PRESENTATIONS
Implications of the Changing Business Environment
to the Marketer
Regional Trade Regimes: Vehicles for Sustainable
Business and Economic
Advantage
Understanding Macroeconomic Indicators for
Effective Marketing
INDUSTRY NEWS
Battlelines drawn on fight for share of car
market
Nissan dealer aims for number one
slot
Airline launches drive to attract American
tourists
Regional tourist destinations
promoted under new tie-up
‘Seeing is believing’ for Standard
Chartered
Standard Chartered Bank in Zambia
has so far raised ZMK20 million towards its
group’s global ambition of collecting
US$10 million (ZMK37 billion) for restoring
sight under the latest phase of its
‘Seeing is Believing’
project.
MTN calls on ad agencies to pitch for global
business
Young & Rubicam look set to
continue local work
Outdoor veteran takes on new
business
Primedia Outdoor’s growing
international division has expanded into
Zambia to offer advertisers additional access
to Africa under the helm of managing director
Gareth Letherby, who brings a wealth of
experience in business in Africa with
him.
Isuzu driving for bigger share of truck
market
New South African joint venture to
cover Zambia
Media bush trip wins industry coverage for
Jeep
The rugged bush tracks of South
Luangwa were the venue for the world’s
motor industry press to get a preview of the
new 2007 Jeep Wrangler
Rubicon.
Mr Price takes franchise leap in
Zambia
Cut-price South African retailer Mr
Price has reported encouraging results from
the opening in October of a clothes store in
Zambia, which is its first
franchise.
Sara-Lee wrestles with fake shoe
polish
Consumer products distributor Sara
Lee Household & Body Care Zambia has
launched a nationwide campaign to crack down
on fake Kiwi brand shoe
polish.
Multichoice shares
oversubscribed
More than 90,000 applications have
been received from black South Africans
wishing to buy a stake in television company
Multichoice, the company behind
DStv.
‘Buy our produce’ local farmers urge
supermarket chains
Retail managers insist progress is
being made
INSTITUTE NEWS
New business development role for
Nkulukusa
Zambia Institute of Marketing second
vice-president Mwabashike Nkulukusa has been
appointed business development manager for
Zambia Centre for Accountancy Studies
(ZCAS).
ZIM-CIM memorandum of
understanding
The Zambia Institute of Marketing
and the Chartered Institute of Marketing of
the United Kingdom have agreed an
partnership, marked by the officially signing
of a memorandum of understanding (MOU) on
Friday,October 27, 2006 at Taj Pamodzi Hotel
in Lusaka.
Education committee constituted
An education committee has been
constituted by the Council of the Zambia
Institute of Marketing, tasked with
developing and establishing a formidable
Zambia Institute of Marketing diploma
qualification to be run, examined and
certified by the institute.
Secretariat relocates to Cairo
Road
The secretariat of the Zambia
Institute of Marketing relocated in the first
week of December 2006 from the old premises
at ZCF Cooperative House Annex along Cha Cha
Cha Road Northend to the NAPSA Provident
House on the 8th Floor in the New Wing along
Cairo Road, Southend, directly opposite
INDECO House in Lusaka.
ZAWA customer service training
commended
The Zambia Institute of Marketing
conducted another in-house customer service
workshop for 40 Zambia Wildlife Authority
middle managers drawn from all over the
country from 10th October 10 to 12, 2006 at
Roma Lodge in Lusaka.
Advertising standards committee
formed
The Zambia Institute of Marketing
has constituted an advertising standards and
ethics committee whose task is to regulate
advertising practice in Zambia both in the
print and electronic media.
DRC exhibition cements exports and neighbourly
relations
Trade mission builds bilateral
ties
BRIEFS
According to an American tourism magazine, Travel and Leisure, the 173-room hotel, owned by Sun International, has a competitive edge because of its “outstanding location on the lip of Victoria Falls”.
Room at the hotel, which was awarded 12th place in the rankings last year, cost US$400-600 per night.
The world’s best hotel was judged to be the Singita Private Game Reserve in South Africa, based on a poll of the magazine’s readers.
The Coca-Cola Company of the US has launched a project to improve access to clean drinking water in Africa, it was announced by chief executive Neville Isdell, who grew up in Zambia and started his working life at the local Coke bottling plant in Kitwe.
Lusaka-based electrical engineering company Behrens has been awarded the sole distributorship rights for Zambia of SunTank solar water heaters.
The deal is part of South Africa-based Suntank’s aggressive expansion strategy in the southern African region and also tied in with Behrens’ strategy of extending its product lines.
Behrens was attracted to SunTanks’ additional services, including staff training, technical support, marketing support and engineering services, said a recent report.
The company is now stocking the solar heaters, which provide free water heating once installed.
Lusaka security company Cycorp is reported to be teaming up with Opsec of the UK to introduce hologram technology that will help manufacturers to minimise counterfeiting of their products.
Barclays Bank Zambia’s new head of corporate affairs Augustine Seyuba has pledged to work more to support social initiatives, and to liaise c losely with the media and community groups.
Zambian marketers were among the 68 delegates attending the recent Advertising Media Association of South Africa (AMASA) 2006 workshop in South Africa, which focused on “Integrated Marketing Communications – Connecting With Consumers”.
The Zambia Consumer Association (ZACA) has called for a legal framework to be developed to protect consumers making purchases over the internet through e-commerce.
Central Broadcasting Company has been granted a licence to operate a new television station, CBC Television, which will focus on news and development issues.
French car maker Peugeot is making in-roads into the Zambian market and setting up a branch here.
Japanese tour agencies are being urged to market Zambia, by the ambassador there.
Finance Bank has provided sponsorship of a record US$130,000 for this year’s prestigious Zambia Open Golf championship to be held in Lusaka at the end of March.
The strong kwacha has squeezed margins and made business difficult for packaging company Nampak, the company said in its annual report for the last financial year.
The South Africa-based company makes packaging including fibreboard cartons for sorghum beer, metal cans and drums and plastic bottles in Zambia.
It reported a group operation profit of 1.5 billion rand, of which some some 80 percent was generated in Africa and the remainder in Europe.
The Zambia Pharmaceutical Regulatory Authority is reported to be spending more than K300 million to buy testing kits that can detect counterfeit drugs at border posts.
Upmarket estate agency Pam Golding Properties has identified Zambia as a growth area where it is considering setting up an office.
The South Africa-based property company said it had also targeted the rest of the continent in its expansion plans.
The fast-growing group already has more than 280 offices and is in talks with stakeholders on opening a Zambia office.
“On a global perspective, the PGP group remains focused on internationalisation as an important strategic objective, with Africa highlighted as a key growth area, and in this regard is currently in negotiation with a group in West Africa with a view to launching offices in 16 countries around Senegal and Angola, as well as in final discussions with other stakeholders in regard to launching offices in Zambia, Tanzania, Kenya, Uganda and Lesotho,” it said.
Date: q406
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