Zambian Marketer magazine is read by senior marketing professionals throughout the country, and the Marketer magazine is distributed to members of the Zambia Institute of Marketing (ZIM).
Publisher: Langmead & Baker Ltd.
Managing Editor: James Chiwala.
The quote is from Polish mathematician Jacob Bronowski in his famous book The Ascent of Man, and while he is unlike to have known anything about marketing in Zambia, his observation could easily be applied here.
Cutting edge marketing was the theme of this year’s Zambia Institute of Marketing annual conference, and the event drew out some truly first class presentations and discussions that really were at the forefront of our profession.
Mobile phone marketing, blogging, regional integration – all cutting edge topics that will help us keep ahead of the game.
But to paraphrase Bronowski: what is needed now is action.
Some cynics would like to think that a lot of these innovations do not really apply to Zambia, arguing that internet access is limited, infrastructure poor and incomes low; that we spend all our time at workshops and do not always apply the theory.
Think again! We ignore these developments at our peril. The pace of change is moving fast, and I believe that in fact we are seeing enormous progress.
Marketers do not spend all their time in conferences, rather they are in the field and already implementing many of these initiatives and applying the knowledge they have learned.
We are a proactive lot – do not underestimate us.
All the Best,
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Airline launches drive to attract American
‘Seeing is believing’ for Standard
MTN calls on ad agencies to pitch for global
Outdoor veteran takes on new
Isuzu driving for bigger share of truck
Media bush trip wins industry coverage for
Mr Price takes franchise leap in
Sara-Lee wrestles with fake shoe
‘Buy our produce’ local farmers urge
New business development role for
ZIM-CIM memorandum of
Education committee constituted
Secretariat relocates to Cairo
ZAWA customer service training
Advertising standards committee
DRC exhibition cements exports and neighbourly
According to an American tourism magazine, Travel and Leisure, the 173-room hotel, owned by Sun International, has a competitive edge because of its “outstanding location on the lip of Victoria Falls”.
Room at the hotel, which was awarded 12th place in the rankings last year, cost US$400-600 per night.
The world’s best hotel was judged to be the Singita Private Game Reserve in South Africa, based on a poll of the magazine’s readers.
The Coca-Cola Company of the US has launched a project to improve access to clean drinking water in Africa, it was announced by chief executive Neville Isdell, who grew up in Zambia and started his working life at the local Coke bottling plant in Kitwe.
Lusaka-based electrical engineering company Behrens has been awarded the sole distributorship rights for Zambia of SunTank solar water heaters.
The deal is part of South Africa-based Suntank’s aggressive expansion strategy in the southern African region and also tied in with Behrens’ strategy of extending its product lines.
Behrens was attracted to SunTanks’ additional services, including staff training, technical support, marketing support and engineering services, said a recent report.
The company is now stocking the solar heaters, which provide free water heating once installed.
Lusaka security company Cycorp is reported to be teaming up with Opsec of the UK to introduce hologram technology that will help manufacturers to minimise counterfeiting of their products.
Barclays Bank Zambia’s new head of corporate affairs Augustine Seyuba has pledged to work more to support social initiatives, and to liaise c losely with the media and community groups.
Zambian marketers were among the 68 delegates attending the recent Advertising Media Association of South Africa (AMASA) 2006 workshop in South Africa, which focused on “Integrated Marketing Communications – Connecting With Consumers”.
The Zambia Consumer Association (ZACA) has called for a legal framework to be developed to protect consumers making purchases over the internet through e-commerce.
Central Broadcasting Company has been granted a licence to operate a new television station, CBC Television, which will focus on news and development issues.
French car maker Peugeot is making in-roads into the Zambian market and setting up a branch here.
Japanese tour agencies are being urged to market Zambia, by the ambassador there.
Finance Bank has provided sponsorship of a record US$130,000 for this year’s prestigious Zambia Open Golf championship to be held in Lusaka at the end of March.
The strong kwacha has squeezed margins and made business difficult for packaging company Nampak, the company said in its annual report for the last financial year.
The South Africa-based company makes packaging including fibreboard cartons for sorghum beer, metal cans and drums and plastic bottles in Zambia.
It reported a group operation profit of 1.5 billion rand, of which some some 80 percent was generated in Africa and the remainder in Europe.
The Zambia Pharmaceutical Regulatory Authority is reported to be spending more than K300 million to buy testing kits that can detect counterfeit drugs at border posts.
Upmarket estate agency Pam Golding Properties has identified Zambia as a growth area where it is considering setting up an office.
The South Africa-based property company said it had also targeted the rest of the continent in its expansion plans.
The fast-growing group already has more than 280 offices and is in talks with stakeholders on opening a Zambia office.
“On a global perspective, the PGP group remains focused on internationalisation as an important strategic objective, with Africa highlighted as a key growth area, and in this regard is currently in negotiation with a group in West Africa with a view to launching offices in 16 countries around Senegal and Angola, as well as in final discussions with other stakeholders in regard to launching offices in Zambia, Tanzania, Kenya, Uganda and Lesotho,” it said.
Fringilla Farm Lodge has comfortable accommodation and comprehensive secure conference facilities with broadband. Located 75km from Lusaka on the Great North Road, it has two restaurants, licenced bar and a braai every weekend and holiday.
Kachaka for Zambian music and fashion.
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