AUGUST 15, 2022 


LUSAKA, ZAMBIA – Through a new sponsorship deal with the Football Association of Zambia (FAZ) that kicked off on Saturday August 13, this year’s Charity Shield trophy was lifted by Red Arrows FC. 

Fans saw top-tier Super Division Champions and the ABSA Cup tournament champions go head-to-head for the first piece of silverware of the Football Association of Zambia (FAZ) calendar.   

The nation’s largest brewer, Zambian Breweries, supported the Charity Shield competition which was named after the legendary national team player and coach Samuel ‘Zoom’ Ndhlovu. 

Not only was it the first chance for Zambian clubs to get their hands on a trophy before the 2022/ 2023 football season officially kicks off, but the competition also acted as a fund-raiser, with the proceeds from the match donated to Mapalo Primary School in Ndola. 

Located within proximity of the Itawa Springs; source of the refreshing and natural high quality water supply to the Zambian Breweries Ndola plant; Mapalo Primary School is in need of more classroom blocks, improved water supply and better sanitation facilities. 

This year’s game played between Red Arrows FC and NAPSA Stars FC at the Nkoloma Stadium in Lusaka ended 1-0, thanks to a Joseph Phiri first-half strike which sealed the victory for Zambia Airforce sponsored side. 

The current MTN FAZ Premier League champions walked away with K100,000, while the pensioners took away K75,000, with the man of the match Joseph Phiri bagging a K25,000.  

The game between Red Arrows FC and NAPSA Stars FC was part of the wider sponsorship of the 2022/2023 MTN FAZ Premier League that the company has taken up as co-sponsor through its Carling Black Label brand. Through this sponsorship Zambian Breweries aims to tap into the soccer passion point of consumers to promote sport in the country. 

“It is fulfilling to us as Zambian Breweries that we have contributed to the enhancement and growth of local football. With our biggest brand Carling Black Label, ‘champion beer for champions’ is a benefiting association for sports, soccer in Zambia and of course the winners of the Charity Shield,” said Zambian Breweries Marketing Director Sibajane Munkombwe. 

Zambian Breweries has empowered youth and backed the development of sport across the nation. “Sport is an integral part of the Zambian culture; as a corporate citizen we are aware of how passionate the fans are. Not only was it great to see the fans come out and support their teams but we are also excited to be a part of the season going forward with our co-sponsorship of the MTN Premier Soccer League,” said Zambian Breweries Country Director Michelle Kilpin. 


About AB InBev in Zambia
Zambian Breweries Plc is part of Anheuser-Busch InBev (AB InBev), the largest brewer in the world, with more than 400 beer brands and some 200,000 employees in over 50 countries. It is also one of the world’s largest bottlers of soft drinks.
Zambian Breweries was established in Zambia in 1968 and its product range has grown to include clear beers such as Mosi Lager, Castle, Carling Black Label, Eagle beer, Stella Artois and Budweiser.

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