FOR IMMEDIATE RELEASE
WITH PICTURES
AUGUST 16, 2025
Zambian Breweries’ Eagle Extra Draughts Campaign Brings Communities Together
LUSAKA, ZAMBIA – Zambian Breweries, through its flagship clear beer brand Eagle Extra, is calling on fans of the popular draughts board game to test their skills in a thrilling championship that celebrates strategy, ingenuity and the gathering of community – with consumers being able to win prizes valued at K250,000 through a riveting draughts knock-out tournament in Lusaka and on the Copperbelt.
The brewer brought together fans of draughts, partners and stakeholders, as well as esteemed community heroes – musician, Vinchenzo and prominent entertainers such as Kelanzo, Charity Katanga, and Vubwi for the official launch of the Eagle Extra Draughts Campaign. The daring Eagle Extra consumers faced off in draughts against the community heroes, creating moments filled with laughter, joy, and competitive spirit where one of the Eagle Extra consumers won an Eagle Extra hamper and a K2,000 voucher. Vinchenzo then gave a vibrant and electric performance that brought captivating energy to Katungu Market.
The Eagle Extra Draughts Campaign aims to bring businesses and friends together over the age-old board game in popular meeting spots and community spaces in Lusaka and the Copperbelt. Combining the refreshing taste of Eagle Extra with the mental thrill of draughts. The campaign gives consumers a reason to connect over a game they love.
“Eagle Extra has become a proud part of our portfolio – a brand that stands for high quality, authenticity, and accessibility. Since its introduction, Eagle Extra has won the hearts of Zambians across the country, not only because of its taste, but because it speaks to who we are; strong, resilient, and rooted in community,” said Zambian Breweries Country Director, Thais Cavinatto.
Zambian Breweries has placed the consumer at the heart of this campaign. The Eagle Extra Draughts Campaign is not just about winning; it’s about bragging rights as a locally crafted beer made from local ingredients, by local farmers; shared laughter; and strengthening the social bonds that keep communities thriving.
“At the heart of Eagle Extra’s story is you— our loyal consumers, whose passion and loyalty inspire everything we do. This is our way of giving back to the people who have made Eagle Extra the success it is. We wish to see you compete, connect, and celebrate — whether you’re here for the big wins or simply for the joy of playing,” said Zambian Breweries Head of Marketing, Susan Luneta.
The campaign will run over the coming months, with one tournament day to be held in Lusaka and another on the Copperbelt. Players can register at participating bars, enjoy a cold Eagle Extra, and make their move for the top spot – and the rewards that come with it.
Permanent Secretary in the Ministry of Youth, Sports, and Arts, Fumba Chama applauded the brewer for its various community initiatives and their impact saying: “Thank you for your unwavering support to our communities and their social development. Your involvement does not go unnoticed. Because of Zambian Breweries, we have seen renewed excitement in various sectors such as among our local farmers as they are guaranteed market access through Zambian Breweries’ guaranteed offtake.”
“A key pillar in our growth journey is responsibility. This campaign is also a platform to remind everyone of the importance of enjoying alcohol responsibly and supporting a regulated market that ensures quality and safety for all,” added Ms Cavinatto.
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About Zambian Breweries
Zambian Breweries Plc is part of Anheuser-Busch InBev (AB InBev), the largest brewer in the world, with more than 500 beer brands and some 200,000 employees in over 50 countries. It is also one of the world’s largest bottlers of soft drinks.
Zambian Breweries was established in Zambia in 1968 and its product range has grown to include clear beers such as Mosi Premium Lager, Mosi Light, Castle, Carling Black Label, Eagle, Stella Artois, and Budweiser.
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